In this episode of Deal Flow, host Michael Pouliot, CFA, CAIA, is joined by Lynell Gordon, an experienced corporate leader and consultant in the real estate industry, to explore the vacation rental market. Lynell shares her expertise in property management, effective software tools, and revenue-maximizing strategies for short-term rentals.

They discuss the challenges and opportunities in scaling vacation rental businesses, the importance of guest experience, and how technology can streamline operations. Lynell also offers insights on location, amenities, and revenue management while looking ahead to the industry's future, including AI's role in shaping property management. Lynell is also the host of The Vacation Rental Show podcast.

Lynell Gordon is an accomplished corporate leader and consultant with extensive experience in the real estate industry. She specializes in corporate management, marketing, SEO, business planning, and e-commerce. As the host of The Vacation Rental Show: How We Grow, Lynell interviews industry experts on vacation rental trends and strategies. She is also an Owner/Broker at Cary Realty Group and Principal Owner of NCBeaches.com. With past roles as General Manager at Inhabit and President of Local Social, Inc., Lynell has shaped vacation rental software for over 20 years.

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